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“We’ve developed a way to dynamically optimize and tune the sound experience, all while ensuring we maintain the integrity of the original sound file.” How research and partnerships bring the sound to your phone “The first thing that governs our approach to this technology is: Do no harm,” says Riker. On the phone with Riker from Boomcloud 360, I wanted to press him on some of the science behind the goals of Verizon Adaptive Sound. While I’m not a research expert or audiologist, I have a fairly deep background on how sound works and how music merges with technology (the title of my Bachelors’s degree is literally Music Technology). Going high-fidelity without losing integrity But determining whether this is marketing jargon or the real deal is another thing entirely.
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So what does it look like when trying to provide nuanced, three-dimensional sound for Spotify singles? What about a Netflix show? What if you’re listening on a cheap Bluetooth speaker you bought on Amazon? Painting an immersive image and polished EQ onto the audio already passing through your phone - in the onboard speakers, Bluetooth devices, or even your car’s stereo - is Verizon Adaptive Sound’s main focus. It’s worth noting that many headphones support this technology, not just Apple, though some of the routes they take to get there can be a bit different.
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But this is done strictly on the headphones themselves, and it’ll work with compatible AidPods product (either the AirPods Pro or the AirPods Max). Using multiple outboard microphones, Apple’s pro-level AirPods products compile a surround-style image of what’s going on around you. Is this similar to Apple’s spatial audio?Īpple has made waves with its lauded Transparency mode. In short, it’s not just about “more bass” or pure gimmicks like virtual surround sound. While many tech companies aim to offer virtual surround sound, many fail to keep the integrity of the source sound because so many variables change. When you turn your head, that whole equation changes in real time. When we position a sound in our real world, we use factors like its volume, spectral makeup (how much treble versus how much bass, for instance), and how it interacts with the environment. “And, more specifically, how do we know when it’s really far left and then really far right.” It turns out, the science of spatial audio is pretty hard to nail down. “How do we know when a car goes from left to right as it’s passing by?” says Paul Riker, VP of User Experience at BoomCloud360. How you hear soundīefore analyzing any virtual surround sound, it’s important to learn a bit more about how we hear as human beings. Sound too good to be true? I got in touch with Verizon and Boomcloud 360 for a behind-the-scenes look, and here’s how it works. If Verizon’s promise holds true, it means you can mold all of the audio that passes through your phone onto any connected device without the need for proprietary apps.
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Currently pilot testing on a small handful of phones, with more to come later, Verizon’s Adaptive Sound brings the concept of tailored, virtual surround audio to your Android phone’s OS level. Verizon is setting out to change that - to equalize the audio space by partnering with nerdy audio startup Boomcloud 360. How research and partnerships bring the sound to your phone.Going high-fidelity without losing integrity.Is this similar to Apple’s spatial audio?.The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly.